To get through life successfully, you must first learn to embrace change. It happens. Everything in your life is constantly changing, even if it takes you years to notice the differences.
When it comes to Gmail, however, change has been more noticeable. Maybe you’re good at embracing the changes in technology and maybe you’re not so good at it. Either way, there are definite benefits associated with the recent changes to Gmail, and your marketing business has the opportunity to benefit greatly from said changes.
Focus on content
Now that Gmail has promotions and social inboxes, you might worry that you have no way to get your marketing emails into the inboxes of customers. That’s only a bit of a problem. You can get the public to read your emails if you focus on the content.
Since your emails may no longer be entering inboxes directly, you have to make them so good that your customers want to read them, even if it means wandering into their other email boxes to find them.
If the content of your marketing emails is so good that customers check other boxes to find them, you have nothing to worry about when it comes to your business profits.
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Focus on quality, not quantity
If you send 15 marketing emails a day and none of them has anything really important to say, your customers won’t read them. If you send one marketing email every three days and it’s so full of quality information that your readers can’t wait to see what’s in it, they’ll read your messages, and you’ve come out ahead.
More information about profiting from this change
Learning more information about the changes made by Gmail can help you improve your marketing skills and increase your profits. It’s simple, really. Yes, your readers do have to do a little more work to receive your emails, and that’s a challenge.
However, this change is good for your business because it compels you to put your best foot forward at all times — something you should always do. Now you have no choice, and your business can only profit from that.
Your marketing business will not suffer from the changes made to Gmail in recent months, as long as you take advantage of what these changes mean. By working smarter and harder, your marketing business will not only survive, but possibly even take off.
Change is worth embracing, even when it seems negative at first. There’s always a silver lining to change that can benefit your life and your business.